Controversy: iPhone 18 Pro's Declining Appeal

The purchasing power for Apple's iPhone 18 Pro and iPhone 18 Pro Max smartphone models is reportedly lower than the company's initial expectations. This situation has prompted the technology giant to request adjustments to its production plans. Specifically, Apple has asked its suppliers to cut down on the production volume of components intended for these two premium product lines. Such a move is typically made when market demand does not meet forecasts, compelling manufacturers to adjust supply plans to prevent excessive inventory. The reduction in component production indicates Apple is responding to market signals, aiming to balance supply and demand. This is a strategic decision to manage costs and optimize the supply chain amidst lower-than-anticipated consumer interest. Market analysts are closely monitoring these developments to assess the long-term impact on Apple's sales and market share in the high-end smartphone segment.

Key points
* iPhone 18 Pro and 18 Pro Max purchasing power is below expectations.
* Apple requested suppliers to reduce component production.
* This action aims to adjust supply and demand and manage inventory.

Nguồn / Source: VnExpress - Số hóa