Non-alcoholic drinks gradually becoming a trend in Vietnam

The demand for low and non-alcoholic beverages is experiencing a notable increase across Vietnam. This shift in consumer preference is occurring concurrently with a reported decline in sales for several traditional alcoholic categories, including strong spirits, cocktails, and wines. These findings are presented in the Future of Food 2027 report, which offers insights into anticipated food and beverage trends shaping the market in the coming years. The report underscores the growth of the non-alcoholic segment as a significant future development for the industry. This trend suggests a growing consumer interest in healthier alternatives or lifestyle choices that involve reduced or no alcohol consumption. Such a development could influence the strategic planning of beverage manufacturers and distributors nationwide as they adapt to evolving market dynamics.

Key points
* Demand for low and non-alcoholic beverages is rising in Vietnam.
* Sales of strong spirits, cocktails, and wines have decreased.
* This trend is noted in the Future of Food 2027 report.

Nguồn / Source: VnExpress - Du lịch