Quarterly Smartphone Production Lowest Since 2012

The number of smartphones shipped in the third quarter of 2026 recorded its lowest level in 14 years. This significant decline is primarily attributed to a severe shortage of memory chips, which are crucial components in smartphone manufacturing. Additionally, the extended usage cycle of user devices has also contributed to the reduced demand for new phone purchases. Market analysts suggest that this trend reflects shifts in consumer behavior and ongoing challenges within the global supply chain. Users retaining their older smartphones for longer periods indicates either satisfaction with current device performance or increased caution in spending. Concurrently, the persistent memory chip shortage remains a substantial hurdle for manufacturers, directly impacting their ability to meet market demand. This situation poses a challenge for the smartphone industry in maintaining growth and product innovation. Manufacturers may need to adjust their strategies to adapt to this new market landscape, focusing on optimizing supply chains and developing products with longer lifespans.

Key points
* Smartphone shipments in Q3/2026 were the lowest in 14 years.
* A key reason is the shortage of memory chips.
* Users extending their device usage cycle also contributed.

Nguồn / Source: VnExpress - Số hóa