Vietnam’s e-commerce market grows 22% in January-September: report

Vietnam's e-commerce market experienced significant growth in the first nine months of 2026, expanding by 22 percent compared to the previous year. This upward trend was particularly noticeable in the third quarter, which saw an accelerated growth rate of 27 percent. A report by YouNet ECI attributes this expansion to several factors. Improved consumer confidence played a crucial role, encouraging more online purchasing. Additionally, shoppers demonstrated a heightened emphasis on product quality, alongside the traditional consideration of price, influencing their purchasing decisions. This shift in consumer behavior contributed to the overall market expansion. The sustained growth indicates a robust and evolving e-commerce landscape in Vietnam, reflecting changing consumer preferences and a dynamic market environment. The report highlights the increasing maturity of the market as consumers become more discerning.

Key points
* Vietnam's e-commerce market grew 22% year-on-year in January-September 2026.
* Third-quarter growth accelerated to 27%.
* Growth was driven by improved consumer confidence and focus on product quality and price.

Nguồn / Source: Tuổi Trẻ News